Meet the Team.


  • Co-Founder

    Dave Logan brings over two decades as an executive, consultant and university faculty member to his role as Co-Founder and Head of Transformation and Leadership at Care4th. His work focuses on creating personal and organizational alignment by developing and mobilizing leaders.

    His past jobs include being the Chief Executive Officer of the California Medical Association’s wellness subsidiary, where he worked on ending the epidemic of physician burnout; and Chief Innovation Officer and Chief Transformation Officer of P3 Health Partners, where he focused on physician engagement and practice transformation.

    He is co-founder of CultureSync, a management consulting firm focused on the intersection of strategy and culture. CultureSync has consulted dozens of Fortune 500 companies, major nonprofits, and governments around the world. In 2018, he sold most of his equity in CultureSync to devote his time to fixing healthcare.

    Dave has been on the faculty at University of Southern California’s Marshall School of Business since 1996 where his titles have included Senior Lecturer, Assistant Professor, Associate Professor, Association Dean and Executive Director. From 2001-2004, he oversaw all non-degree offerings at Marshall and started two degrees (Master of Management and Master of Medical Management).

    He authored or co-authored six books, including the New York Times #1 bestseller Tribal Leadership (HarperCollins, 2008 and 2011), and the international bestseller The Three Laws of Performance (Jossey-Bass, 2009), which was endorsed by Nobel Peace Prize Laureate Desmond Tutu. In 2014, co-authored The Best Medicine: A Physician’s Guide to Effective Leadership (Springer) with Cedars-Sinai Surgeon-In-Chief Bruce Gewertz, which explores how physician leadership changes as a function of managerial level. His other titles include The Coaching Revolution and Re-Inventing Your Career.

    Dave is often interviewed by the major television networks, and has been a commentator on National Public Radio’s “Marketplace.” His TED Talk has been seen by over two million viewers. He has guest lectured in business schools around the world and given hundreds of keynote speeches.

    Dave has a Ph.D. in Organizational Communication from the Annenberg School at USC.

    He lives with his wife and two daughters and three cats in Los Angeles.


  • Co-Founder

    Ashleigh Rodriguez brings over a decade of population health experience to her role as Co-Founder and Head of Innovation and Strategy at Care4th.

    As an accomplished clinician and senior healthcare leader, Ashleigh is committed to supporting organizational leaders in delivering the Quadruple Aim (for our clients in healthcare): better health outcomes, improved patient and clinician experiences, and affordable care. A teacher at heart, Ashleigh has taught at the University of Arizona and the University of Southern California, delivering leading edge coursework on leadership. She is co-author of the industry shaping articles “Wellness-Centered Leadership” (Academic Medicine, 2021) and “Well Leaders Lead Well” (Social Science Research Network, 2020)

    A seasoned consultant, she was responsible for finance and strategic partnerships at the California Medical Association's wellness subsidiary. She has also served as Director of Population Health at Heritage Provider Network, and as Director of Population Health Management at P3 Health Partners. As a clinician, Ashleigh was dedicated to treating patients with severe heart and lung disease, including work in transplants. Ashleigh holds a Master in Nursing Science degree and is the first and only nurse practitioner graduate of the Master of Medical Management program from the USC Marshall School of Business.

    She lives with her husband, three children and two dogs in Orange, California.